I LOVE this applicator. It looks like a fuzzy extraction lance and is AMAZING to apply with. Mercury rising is a true neutral red with gold flecks, the color payoff is about halfway through, not lipstick level, and not sheer.
Lasting power is actually super impressive considering this is a creamy gloss, definitely not nearly as sticky as most, and WOOT! Moisturizing and glassy shine.
Awesome, addictive stuff.